"Destigmatising cannabis products and help them find the voice of their brand"
Loosh Brands
As cannabis is still a rather new market, the legality of cannabis is constantly changing. Though Canada is one of the pioneers in the regulation of cannabis, there are still many stigmas in society because it is a fairly new industry, having only been on the market for four years. Not only
does Loosh sell and manufacture cannabis products, it also strives to promote and educate the public on the proper usage of cannabis within Canada.
Pain points & Opportunities
Content Focused
They can optimize content to help retarget their market position and find a niche audience
Niche Products
Their product line consist unique products that would sets them apart from competition
Good Foundation for the website
The skeleton looks nice, it just needed some shaping!
Playful
Brand Image
Their playful brand image allow us to more creativity and flexibility.
The goal is to help them define their target audience and create digital strategies that would be sustainable for their brand.
Persona
helps define their target audience
Describe your image
Persona and interview question design
Content Strategy Plan
Niche Products